Immersive recordings, whether in the form of virtual reality or 360-degree video, have an unparalleled ability to transport an audience and give them a sense of presence and dimension in a new place.

I recently had the opportunity to accompany Sony to The Netherlands for a deep-dive into what Sony refers to as 360 Spatial Sound Technologies, which is an umbrella for a number of 3D audio features, ...

Sony has been preaching the gospel of 360 Reality Audio for two years now. At CES 2019, the company first showed off the immersive audio platform that was designed to make it sound like you were ...

Watch the video to get the scoop on two exclusive immersive audio technologies from Sony; 360 Reality Audio and Spatial Sound Mapping. Sony’s 360 Reality Audio is a new immersive format that has been ...

Two years ago, at CES 2019, Sony unleashed its 360 Reality Audio format (360 RA) to great acclaim from the journalists who experienced a live demo. Since then, Sony has been remarkably conservative in ...

At CES this year, Sony's press conference distinctly lacked any major new announcements. Instead, the focus was on its ambitious plan to link high-quality video and audio tech. Sony did, however, ...

Sony has announced an expansion of its 360 Reality Audio platform, bringing the 360-degree music format to more devices and media as well as offering new creation tools. 360 Reality Audio uses ...

The GoPro Max 2 is a long-awaited follow-up to the iconic 360 camera from the market leaders, and once again, true 8K video, ...

As immersive video formats grow in popularity, NPR audio engineers have been experimenting with techniques for how to record high-quality spatial audio — an audio format that allows a listener to ...

Not content just to support existing immersive sound formats like Dolby Atmos and DTS:X, Sony decided to create their own. Note: With Sony 360 Reality Audio being dropped by TIDAL, the future of ...