Hyper-personalization in content creation has become a pivotal marketing strategy in today’s competitive marketplace. Creating content that resonates with individuals is essential for brands looking ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale. The transformative power of personalization in marketing ...

Ad Age Studio 30 presents the top 10 e-commerce and direct-to-consumer trends of 2025, covering key insights such as AI-driven personalization, AR/VR shopping experiences, omnichannel strategies, ...