The latest trend in ASMR (Autonomous Sensory Meridian Response, for the uninitiated) is soap slicing. ASMR videos such as these have been some of the most trending ones of YouTube. We know internet is ...

Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life. Expertise Erin has been a tech reporter for almost 10 years. Her reporting has taken her ...

"Sharp feel" and "sound" by thinning the soap with a knife, cutter, etc. feel a pleasant feeling as if the brain can trouble "ASMRIt is gaining popularity as being ", and it is spreading by SNS etc.

Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...

ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...

A world of digital delights can be found on TikTok, from comedy skits and dancing trends, to socio-political commentary and even people who cut soap for you as you fall asleep. If you’ve never heard ...

In Elite Daily's Life Behind the Likes series, we talk to the people you know on the internet to find out who's really behind the screens. In this piece, we get the inside scoop from the woman running ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...