Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Rival vodka brands Smirnoff and Absolut are both out with new limited-edition bottles — but one is taking a highly localized approach, while the other is pushing a global unity theme. Smirnoff parent ...

Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a lifestyle that has ...

For Andy Warhol, yes. Back in 1985, the pale prince of pop art confessed to the Swedish vodka’s importer that he preferred a splash of Absolut to anything by Chanel. “He went on to say that he loved ...

The Absolut Company has confirmed plans to develop and trial a bio-based, fully recyclable bottle cap made from sustainable sources, as it moves ahead with an ambition to become a fully circular ...