Localization, and in some cases hyper-localization, is the modus operandi for growth in global markets for Amazon Prime Video, according to Kelly Day, VP, International, for the streamer. “When we ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

When you’re on a website or interacting with content, it hits home more often when it’s been localized. If you’re reading articles in Texas, it would make sense to have them available in both Spanish ...