As technology becomes an increasingly important part of life for people across the spectrum of age, a new mobile application being developed by researchers at the University of Wisconsin-Madison aims ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Apple’s headset doesn’t have an official Netflix app, but MacRumors mentions Best Buy’s app has arrived. Just put on your Vision Pro, open the Best Buy Envision app and scroll through hundreds of ...

Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

A collage created by Looking Glass app founder Adrian Jones. A photograph of John Grier and Mrs. John E. Brown, captured by Teenie Harris in 1957, is superimposed on Jones' 2021 photo of the same ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.