Segmentation is a long-standing and highly respected database marketing technique used across multiple B2C and B2B sectors, enabling organisations to target customers with appropriate messages and ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

LONDON-- (BUSINESS WIRE)--Technavio has been monitoring the office stationery and supplies b2b market and it is poised to grow by USD 29.14 bn during 2020-2024, progressing at a CAGR of almost 3% ...

B2B companies have a huge problem, and it started years before the global pandemic disrupted the business landscape. Nearly 10 years ago, Harvard Business Review referenced an InsideView report that ...

Leadspace has debuted a new B2B segment-building tool as part of its spring release. The new application, Leadspace On-Demand, allows customers to filter and create segments within the multi-source ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the office stationery and supplies b2b market and it is poised to grow by USD 29.14 bn during 2020-2024, progressing at a CAGR of almost 3% ...