L-R: Kent Lewis, Jessica Hawthorne-Castro, Peter Abualzolof, Christopher Tompkins, David Wescott The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

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A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...

Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Three Democratic lawmakers on Tuesday introduced a privacy bill that would restrict companies from using a broad range of data for ad-targeting purposes. The “Banning Surveillance Advertising Act,” ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum. So ...

The best way to engage and attract customers is to get in tune with their behaviors and play off of them naturally. Sales these days is less about selling a product or service directly and more about ...

How do you find a bride these days? One of the nation’s leading online tracking companies knows. Monitoring consumers at roughly 3,000 Web sites, Revenue Science identified brides by picking out ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

[Correction: This article originally and incorrectly described comScore as the only ad network in comScore’s top 10 Web video properties. ComScore does not include BrightRoll or other ad networks on ...