In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Color is one of the most immediate connection points with the William & Mary brand. Our palette reflects the depth, heritage and vitality of the university — from our signature greens and golds to the ...

This chart is a guide for understanding the overall tone conveyed by the color combinations within our communications. Colors range from formal to casual and from muted to vibrant. On each sample ...

Created as a visual nod to UB's cultural diversity, we have developed a versatile color bar graphic comprised of UB Blue and various combinations from our secondary color palette. This can be an ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...