Amazon's data clean room for European advertisers is meant to comply with an upcoming EU regulation. It competes with similar tools from giants like Google and Snowflake, and startups like InfoSum.
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Data clean rooms: What you need to know
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...
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