Suddenly, QR codes for TV campaigns have never had so much buzz. You know the reason: The bouncing QR-code Super Bowl ad that pulled so much response that it crashed Coinbase’s server. But the reality ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

The QR codes will appear live on HSN HD during its bi-annual Innovation Weekend starting Oct. 7 through Oct. 10. The event will debut new products from brands such as Sony, Lexmark and Samsung. “HSN ...

INDIANAPOLIS (WISH) — QR codes are becoming embedded in the ways customers engage with brands and are more popular than ever before. The QR code was invented in 1994 by a Japanese automotive company.

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is rapidly emerging as an ...

QR codes are not new. Far from it, they’ve been around for the better part of two decades. Brands, media companies and ad tech companies all tried to make them happen, but to no avail: consumers were ...

Uh yeah, we get so many emails, Facebook messages on social media and so on. I love reading all of your questions to me, especially when you send them by video. As I get to see you. Our loyal viewer, ...