Colgate-Palmolive plans to appeal a decision by the Better Business Bureau's (BBB) National Advertising Division (NAD) recommending that it discontinue the claim that Optic White Renewal toothpaste ...

Colgate's latest toothpaste promises extra level whitening for a vibrant glow - at a cost of $10 for a 3-ounce tube. Colgate says the Optic White Pro Series, which should be available on shelves next ...

Dr Eskander also shares that, while teeth whitening toothpastes are designed to remove more stains than regular toothpastes that focus solely on improving oral health, they are not miracle workers, ...

When you head to the dental aisle at any supermarket or chemist, it is filled with toothpastes making so many claims that it's difficult to know where to start. Wanting white teeth is no longer ...