Just more than a week has gone by since Colossal Biosciences, the company seeking to bring back the woolly mammoth, revealed it had produced three live dire wolves puppies – Remus, Romulus and ...

Colossal's years-long de-extinction campaign is built on a semantic house of cards and the "illusory truth effect" — where if you repeat something enough times, people will believe it.

The dire wolf is “the world’s first successfully de-extincted animal”, Colossal Biosciences claimed on 7 April. And many people seemed to believe it. New Scientist was one of the few media outlets to ...