Marketers have long known the power of color to manipulate consumers. Red and yellow supposedly make us hungry, while blue can calm us down. Apparently, we’re not alone in our subconscious response to ...

The African elephantnose fish generates weak electrical pulses to navigate its environment. This localization sense apparently shows an astonishing similarity to vision, as a study now shows. The ...

Scientists have long presumed that the creatures in the deep ocean experienced a dark, colorless world. But some of the fish who live there may be able to see colors thanks to a newly discovered ...

A lot of things can be said about a shirt that sports images of coral-reef fish, but “subtly colored” isn’t one of them. Oddly enough, that characterization does get used when biologists talk about ...

Two experienced walleye anglers share their tips and techniques for fishing in Pennsylvania. Effective bait and lure choices for walleye include jigs, minnow imitations, and live bait like ...

Well-camouflaged, neutral-colored fish may appear drab to the naked eye, but many actually live secret lives cloaked in flamboyantly bright colors visible only to other fish, new research suggests.

Planning a home aquarium means choosing fish that is healthy, vibrant, and visually attracting. Many people want an aquarium ...

“Catching fish during the day and sitting around the campfire at night in the fall in my book makes for a great weekend,” Larscheid said. For the latest information on fishing, camping, hunting and ...