Zara, the flagship brand of Spanish retail giant Inditex, begins using artificial intelligence to generate e-commerce imagery.

If you were shopping online, and all the clothes were worn not by a model, but by you — how would you feel? What if a brand emailed you a new lookbook or campaign with you as the star? Would you buy ...

Advising global retail and consumer packaged goods (CPG) leaders over the past year, I have witnessed a pivotal transformation: The era of static digital storefronts is ending. Consumers still largely ...