In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

The intensity of these promotions, combined with rapid pricing adjustments and high consumer scrutiny, frequently gives rise ...

American shoppers are experiencing promotional fatigue that threatens to reshape the upcoming holiday shopping season, according to new research from consulting firm AlixPartners. The comprehensive ...

Viral supermarket news often highlights tensions between profitability and public perception. For instance, surge pricing or product reductions may protect margins but risk consumer trust.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...