When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Meta’s latest ambition to fully automate ad creation by the end of ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Meta Platforms, Inc. (NASDAQ:META) is one of the AI Stocks Making Big Moves on Wall Street. On September 18, Citizens JMP analyst Andrew Boone reiterated a Market Outperform rating on the stock with a ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Meta on Thursday (Oct. 2) unveiled several new generative artificial intelligence (AI) and creator solutions for advertisers, according to a company blog post. Among the additions is the launch of ...

In May, Meta CEO Mark Zuckerberg floated a world where AI could run the entire ad process-from making creative, targeting, and tracking sales. On a podcast with Stratechery's Ben Thompson, Zuckerberg ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...