Homemade videos can often be a jumble of clips with no clear storyline. But if you want to create a captivating video, you can’t avoid intentional shots and a well-planned storyline. And you don’t ...

Even though it launched its Creative Commons video library just a year ago, YouTube is now hosting more Creative Commons videos than any other company worldwide. Dara Kerr was a senior reporter for ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Whether you're putting together a short film, a YouTube essay, or a social media reel, how you edit your video will ultimately determine its effectiveness. The ways in which clips are pieced together, ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

If you’ve ever yearned to mash up your cat video with some C-SPAN footage but couldn’t figure out how, today’s your lucky day. Because starting now, YouTube is giving users a choice over how they want ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...