Not only do they spend more, they are also cheaper to attract – it costs five times more to attract a new customer than it does to retain an existing one. And then there’s the reputational cost of ...

Of all the fields in the chatbot-crazed world, customer service is one of the prime targets for automation. virtual customer agents (customer service-focused bots, or VCAs) are intelligent systems ...

In an uncertain economy, excellent customer service is paramount because customers must make tough decisions about where they spend their tighter budgets. Companies that recognize that and prioritize ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...