Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...
SANTA FE, N.M.--(BUSINESS WIRE)--The Shared Assessments Program today issued “CCPA Privacy Guidelines & Checklists,” the security and risk industry’s first ...
This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Data privacy has always been a top priority in both ...
Marco Iansiti and Karin Lakhani write in their book, Competing in the Age of AI, “the learning algorithms at the heart of new digital systems can be misused to tailor, optimize and amplify inaccurate ...
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