Email blasts need to stand out and have a clear call-to-action if luxury marketers want to increase their mobile click-through rates this year. Jewelry and watch brands such as De Beers, Rolex, ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

Personalisation is the attribute most likely to influence marketing email click-through, recent Mailjet research has found. The study – carried out in July this year – asked UK internet-users of all ...

When it comes to email marketing, segmenting your email lists can drastically improve your open and click-through rates. In fact, according to MailChimp’s latest segmented-list user data, open rates ...

When it comes to email marketing to marketing executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council, an invitation-only marketing organization made up ...