What is a target market? A target market is a group of people that a business pursues as customers for a product or service. The group is defined by shared characteristics, which can be demographic, ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Finding product-market fit is akin to discovering a vein of gold in the startup world. It’s the moment a company’s product clicks with its target audience, fulfilling a need so effectively that it ...

Building a successful commercial strategy for a medtech device requires careful planning and execution. One of the biggest challenges medtech companies face is the exorbitant costs associated with ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

Bhaskar Ahuja is the founder of Originscale Corp, a serial entrepreneur and product manager who specializes in startup product management. Being knowledgeable about your product’s scalability is ...