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“Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.” ― Ed Catmull, Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way ...

When launching a new concept, an unproven idea, it is often more important to get something to market quickly than it is to continue to refine the concept privately. For years, we have advised ...