Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first welcomed into the world on Jan. 1 — could be seen as offensive, since the term ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, and they haven’t even started eating solids. Generation Beta officially ...

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

With the new year comes a brand-new age cohort – Generation Beta, the group of children that will take their first breaths from 2025 to 2039. And marketers are already planning accordingly. Labeled ...

Generation Beta, or Gen B, refers to the generation that is just being born: the year 2025 all the way through to 2039. As with every new generation, there's much excitement and speculation about what ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Just one minute after midnight on Jan. 1 ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

Gen Beta is projected to curate a career portfolio across different disciplines and roles. According to the study, 80% anticipate that this generation will pursue more than 3 career paths and 72% ...

The title for an entire generation carries a negative connotations -- but some parents are trying to reclaim the term. PHOTOSORIA - stock.adobe.com Every new generation bears a stigma — could this one ...