Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Zoe Saldaña is trying to understand Gen Alpha. One of her favorite pop culture moments from 2025 was the hype around "6-7," ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, particularly for the Gen Z parent that is shifting toward a more active ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

Looking back on 2025 as the year winds up, we saw Gen Z and Gen Alpha slang evolving fast, often shaped by popular social ...

A, Wendy’s and Pizza Hut have embraced the viral ‘6-7’ trend, as America’s youngest consumers start gaining more influence ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what it could mean for other older generations.

Zoe Saldaña is putting all her efforts into understanding Gen Alpha, especially their language that has drastically ...