The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...
The Federal Trade Commission (FTC) reportedly is formally investigating Google’s proposed takeover of interactive ad firm DoubleClick, with the agency weighing both the potential antitrust and ...
European Union regulators have opened an in-depth investigation into Google's $3.1 billion plan to buy online advertising giant DoubleClick. By Leo Cendrowicz, The Associated Press BRUSSELS — European ...
It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing ...
European Union antitrust regulators asked online advertising companies whether prices would rise if Google's proposed $3.1 billion takeover of DoubleClick is approved, according to an E.U.
FTC Chairman Deborah Platt Majoras said Friday that she will not recuse herself from hearing the Google-DoubleClick merger case, arguing that the fact her husband's law firm is representing ...
Microsoft seems to be making some headway in its mission to stop the Google/DoubleClick merger. At a senate hearing on Thursday, Sen. Herb Kohl, D-Wis., chairman of an antitrust subcommittee, said ...
Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...
Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...
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