Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

Metrics and Indicators for Measuring Company Culture from Experts Company culture shapes every aspect of business performance ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the chief health metrics that are used to measure performance in the ...

Measuring physician performance in an ambulatory surgery center has become essential, says Sandy Berreth, administrator of Brainerd Lakes Surgery Center in Baxter, Minn. “It is the only way we know if ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

SEO is integral to digital marketing strategy. For any business, whether a local brick-and-mortar shop or a national B2B tech company, organic search ranking is essential to obtaining awareness and ...

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s ...