A product launch works best when real people show it in real use. It’s about getting consumers to care enough to buy your items, install a game, or use a service. That’s what influencers are for.

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

I've been covering the auto industry long enough to have war stories about dealing with Tesla's communications team, back when the automaker had one. Sometimes, we'd have a great and open relationship ...