When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

More than just a visual representation of a brand, packaging serves multiple purposes: it protects the product, ensures its integrity, and plays a crucial role in informing consumers about the ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

In their 2023 State of the Industry, the Food Packaging Institute included the public perception of foodservice packaging as “waste” among the top five challenges facing the industry. But how does ...

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...