In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Researchers from Simon Fraser University Detail Findings in Risk Management (Injunctive safety norms, young worker risk-taking behaviors, and workplace injuries) Our news journalists obtained a quote ...

Osaka, Japan – Historically, we have tried to learn from our responses to large-scale health emergencies to prevent future health crises, but the factors influencing public health behavior are deeply ...