Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The Chosun Ilbo on MSN

LEGO's smart brick brings sound and color to play

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 ...
CBS News

Lego builds record earnings from botanical-themed bricks and brand deals

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series ...

I played with the Lego Smart Brick

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...
The Washington Post

How Lego bricks went from five colors to nearly 200

Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. Since modern Lego bricks debuted in 1958, their color scheme has ...