GolfMagic tests the heel-shafted variant of L.A.B's popular zero torque mallet to see if it lives up to the hype.

Golf is so much more than a mental and physical sport. There’s nothing like standing on the green, the pin just far enough to make you squint, with the ball sitting there waiting for the winning swing ...

Critics of L.A.B. Golf's center-shaft only designs now have one less excuse not to try their putters. After being released on the PGA Tour back at the Rocket Classic, L.A.B. Golf is formally launching ...

CHARLOTTE, N.C. — A Masters victory comes with plenty of perks. Green Jacket. Lifetime exemption. Honorary membership at Augusta National. Spot in the Champion’s Locker Room. And the list goes on and ...

After J.J. Spaun’s 64-foot bomb sealed his U.S. Open victory and catapulted him into the international golf spotlight, he tossed his L.A.B. Golf DF3 putter in the air. Somewhat fittingly, the putter ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

The thought of spending nearly $1500 for custom-fit putter can cause quite the sticker shock. After all, despite being the club players hit the most number of shots with in a round, putters are rarely ...