As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Logical fallacies are flaws in reasoning. They are often called informal fallacies. It's becoming more common for people to call out these fallacies by name. You often hear accusations of people ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...