Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

DUBLIN--(BUSINESS WIRE)--The "Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...