When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Consider for a moment that the average organization uses over 90 cloud services. Then think back to 5 years ago and it's easy to see the many changes marketing. Consider for a moment that the average ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. It was only a handful of years ago when marketing technologies (martech) started sprouting up like mushrooms ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...

Industry observers say AI’s next phase in India hinges on adapting to linguistic and cultural diversity, with brands ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...

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