To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured markup. Today, I am going to address that topic from the ...

Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets.

Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results. Schema markup is the language of search engines. Learn ...