Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

Overture Services plans to acquire search technology company AltaVista for $140 million in cash and stock, the latest sign of consolidation in the resurgent search business. Pasadena, Calif.-based ...

Overture Services Inc. is now selling a service to U.S. companies that want to closely monitor the performance of their online marketing campaigns. The Web-based service, powered by Overture software, ...

Jared is a writer, editor, and Communications Studies graduate who loves popular nerd culture (almost anything to do with Marvel, DC, Star Wars, or The Lord of the Rings) and the interactive ...

Overture Services Inc. is now selling a service to U.S. companies that want to closely monitor the performance of their online marketing campaigns. The Web-based service, powered by Overture software, ...