When Apple unveiled the Vision Pro at the 2023 Worldwide Developers Conference, it declared the dawn of a new era in spatial computing. With its promise of seamlessly blending physical and digital ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Oct 1 (Reuters) - Apple (AAPL.O), opens new tab has halted a planned overhaul of its Vision Pro mixed-reality headset to shift resources to smart glasses that would rival products from Meta Platforms ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

Apple unveiled Apple Vision Pro in June 2023 and released it in February 2024. As we approach the tail end of 2025, expectations are growing around a revised Apple Vision Pro. Ideally, Apple Vision ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial ...

We’ve not yet seen the full rollout of Apple’s M4 chip family — the M4 Ultra is still yet to make an appearance — but already we’ve just learned that the M5 chip is now in production. That means it’ll ...

Watching movies, shows, and all kinds of video is easily one of the top two best experiences Apple Vision Pro. visionOS-exclusive apps like Television and Theater exist for that reason. The latter app ...

Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does right and things it needs to improve as soon as possible. I started with ...

Apple today released a new Developer Strap for the Vision Pro, on the same day as the Vision Pro with an M5 chip became available to purchase at Apple Stores. The second-generation Developer Strap ...