Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities. A strong ...

Unless you’re famous – or want to be – you might not think of yourself as a brand. But whether you’re in a meeting or on social media, interviewing for a job or asking for a promotion, the way you ...