It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

Target marketing is essential to getting the most from your marketing dollars by reaching out specifically to those who are most likely to buy your products or services; they are your target market or ...

Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning. Segmentation is the process of dividing large, ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...