Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...

Varick Media Management on Monday announced its foray into the “programmatic native” space with three major partnerships. The trading desk has partnered with Nativo, TripleLift and StackAdapt to offer ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

The Guardian posted an article exploring how "Do Not Track" features could affect the programmatic advertising landscape. The article also looks at cookie-less solutions to behavioral targeting, such ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...