The guys who came up with Interpublic Group’s display ad-trading strategy have embarked together on a joint consulting venture. Their new company, Unbound, will serve as a systems integrator to brands ...

Accenture Interactive Programmatic Services will help clients to manage their programmatic ad-buying in-house and serve as an agency to plan and buy media programmatically on a client’s behalf. The ...

NEW YORK--(BUSINESS WIRE)--Accenture (NYSE: ACN) is increasing its focus and investment in the programmatic in-housing and media planning and buying arena with Accenture Interactive Programmatic ...

Are you a print subscriber? Activate your account. By Michael Martinez - 1 hour 22 min ago By Michael Martinez - 1 hour 56 min ago By E.J. Schultz - 15 hours 51 min ago By Ethan Jakob Craft - 18 hours ...

Accenture has acquired Storm Digital, a Dutch digital marketing agency that specializes in search, social and programmatic ad solutions, according to a news release from the consultancy. The deal aims ...

Accenture announced in a news release that it is launching Accenture Interactive Programmatic Services, a new division that focuses on programmatic in-housing and media planning and buying. Accenture ...

NEW YORK, NY--(Marketwired - September 10, 2015) - Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an agreement to provide programmatic ...

Ebiquity and its contract compliance business, FirmDecisions, MediaSense, and ID Comms have told Campaign that Accenture Interactive’s Programmatic Services unit is a conflict because Accenture’s ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...

Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of its programmatic media planning and buying unit. Ebiquity and its ...