The JAF qualitative questionnaire template is a series of qualitative questions designed to be conducted as focus group discussions based on the JAF Data Analysis Plan. The template should be adapted ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...