Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

You’ve been scrolling from the sidelines of your Instagram Reels feed, and have finally decided that it’s time to throw your own video content into the ring. Maybe you’ve been posting on TikTok and ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. This is a pedantic point, or maybe a petty one, ...