At the swim-up bar, I jovially struck up another conversation about a relatively new spring break social media phenomenon: the post-party hip hop video. No quality spring break, it would seem, is ...

Fort Lauderdale was popping up on everyone’s social media as the top Spring Break destination for a week full of partying. When they arrived, some found less chaos than they hoped for, college-aged ...

It’s a tale of two cities — or really, two reality TV show-themed spring break marketing campaigns. After last year’s viral “break up” with spring break video, Miami Beach doubled down with another ...