Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university says the new red and white Double T logo is more modern and will help take ...

LUBBOCK, Texas — When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of the 2026-27 year. Gone is the beveling in the school's primary design, with ...