What it gets wrong is the birthdate part. Strip away the idea that your sign is based on your birthday — and, instead, swap ...

A new analysis of psychological data suggests that manipulative personality traits may stem from deep-seated insecurities ...

A new framework translates the zodiac into measurable personality dimensions — and reveals which sign truly matches your ...

It might be obvious that internet quizzes are not scientific, but many of the seemingly serious personality tests used to guide educational and career choices are also not supported by research.

Based on emerging research showing people can shift their core personality traits, Laurie Clarke tried tweaking hers. Here's ...