A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Qomel Co. announced the launch of its new corporate visual identity as part of its strategic plan to enhance brand presence ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

We talk to Matthias C. Hühne about his new book Airline Visual Identity: 1945-1975 and why airline branding used to be so much better than it is today. When Continental announced its sudden merger ...

Eon Prime Intelligent Alliance Office announced a new brand visual identity and website upgrade, with founder Augustus ...

The International Cricket Council (ICC) has launched a dynamic new visual identity for the Champions Trophy, featuring an entertaining, distinctive look aimed at modernizing the tournament’s brand.

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Hulsbosch has developed the brand logo and visual identity for a new Taronga Conservation Society initiative that will rewild ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's Zuzana Lednická, who "wishes for more mutual respect" in a polarized world. By Georg ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...