David McMillin writes about credit cards, mortgages, banking, taxes and travel. Based in Chicago, he writes with one objective in mind: Help readers figure out how to save more and stress less. He is ...

What Is Average Order Value? Average order value (AOV) in digital marketing a fundamental metric that quantifies the average monetary value of each customer order in an ecommerce store or retail ...

If you are looking to buy a new house, odds are you’ll have to take out a mortgage to finance the purchase. With a mortgage, you make a payment each month to the lender or servicer that covers the ...

Expected value calculates average future investment returns based on outcome probabilities. In finance, expected value guides portfolio construction and when to sell assets with lower future value.