Two recent experiments highlight aspects of writing instruction that are rarely studied—or taught. Recent research suggests that secondary students can benefit significantly from learning how to ...

Sentences that snatch our readers’ attention get positive results. Whether you’re back working in the office or still in your jim-jams, no one has the time or inclination to slog through a convoluted ...

Have you ever tried fishing without bait? Yeah, it doesn't work out so well. (The fish aren't convinced, and now your feet are probably wet.) The same goes for content without a solid hook (minus the ...